Why BRTV

What is Brand Response TV (BRTV)?

BRTV integrates the advantages of brand advertising with the responsibility of Direct Response TV (DRTV). BRTV is dependent upon the influence of brand benefits to increase customer sales. There are many benefits to using BRTV marketing. Some of the benefits include an increase in the company’s sales, lead generation and capture, maximizing traffic to the company’s website or retail site, and growing brands through influential communications. Instead of promoting a company’s specific product, the goal is to extend the brand out and into the minds of the targeted audience. It is designed to help customers think of a certain brand when they are out shopping for a product of that type. Our company builds brand equity through omni-channel marketing campaigns. BRTV encourages an emotional connection between the brand and the consumer. All in all, BRTV marketing contributes to building a company’s brand recognition and increasing product sales.

Companies who have benefited from Brand Response

Many companies have discovered the benefits of BRTV. Companies like Vonage, Airbnb, United Healthcare, Adidas, Bose, and many more. These brands have been successful at adapting to the trend of BRTV marketing. Companies that have embarked on BRTV campaigns have increased lead capture and traffic to their websites and retail stores, while building brand equity at a significantly lower cost of producing a brand commercial.

Key benefits:

1. BRTV allows brands to connect with their consumers in a variety of ways that traditional methods can’t touch. Simply put, BRTV allows for the tracking of results from sales, evaluating advertising messages and other important campaign pieces. Companies can form immediate connections with their buyers through the collection of consumer data.

2. BRTV can attract buyers and influence them to act by either visiting the company’s website or examining the company’s product when featured at retail. Video content is king and video marketing provides an attractive, versatile, and effective shareable medium to reach audiences. A 60 second BRTV spot has the ability to increase product awareness and grab the viewer’s attention by persuading the consumer to act. BRTV campaigns create an influential sales environment that can be leveraged and distributed in a variety of ways.

3. BRTV provides a platform for companies to tell their story. Many successful companies utilize 60 second spots to educate consumers on their brand. By using BRTV, buyers can learn about the problems the company’s product aims to solve and the different features and benefits of the product. Consumers can witness the product in action and make their buying decision comfortably. The consumer can choose to buy the company’s product on the website or at a retail store. Market research has found that knowing a company’s story increases the chances of the consumer buying the product and remembering the company’s brand.

Innovators Think Tank

The Leading Product Innovation Event In America

As product innovators and/or entrepreneurs, you’ve proven that you have the ability to transform your vision into reality. Yet as many product innovators and entrepreneurs will admit, once they’ve rolled-out their products on the market, they reach a stage where it becomes increasingly difficult to move to the next level.

We developed the Innovators Think Tank to give you the tools and understanding to make the quantum leaps needed in your business. Designed for creative and ambitious product innovators and entrepreneurs, our one-day events provide what is needed to break through to the next level.

The Leading Product Innovation Event In America

As product innovators and/or entrepreneurs, you’ve proven that you have the ability to transform your vision into reality. Yet as many product innovators and entrepreneurs will admit, once they’ve rolled-out their products on the market, they reach a stage where it becomes increasingly difficult to move to the next level.

We developed the Innovators Think Tank to give you the tools and understanding to make the quantum leaps needed in your business. Designed for creative and ambitious product innovators and entrepreneurs, our one-day events provide what is needed to break through to the next level.

Discover the Best Strategies for “Launching Your Product”

At the Innovators Think Tank we are serious about helping product innovators and entrepreneurs who are serious about creating stable, healthy, personally fulfilling businesses and great products. The world of product innovation is fun, creative, challenging and filled with possibilities. What it’s not is easy or effortless. If you are looking for an “overnight success story,” “I don’t want to commit a great amount of time and effort,” “the product will sell-itself” approach, this is not the place for you. You can create a unique product that generates a profit, but it will take work. We are here to help, but we can only help product innovators and entrepreneurs who are willing to work for it. We take pride in strategically aligning with your company however we are only half of the equation. We’re looking forward to working with you as a whole.

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Advisory Board

Kevin Harrington

Celebrity Entrepreneur & Keynote Speaker

An original “shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, promoter of Brand Response TV and co-founding board member of the Entrepreneur’s Organization—Kevin Harrington has pushed past all the questions and excuses to repeatedly enjoy 100X success and has been responsible for launching some of the most successful TV campaigns in the business. His legendary work behind-the-scenes of business ventures has produced well over $5 billion in global sales, the launch of more than 500 products, and the making dozens of millionaires. Twenty of his companies have each topped $100 million in revenue.

Matt Corl

WBC Group, LLC

Matt Corl is the Vice President of Business Development of WBC Group, LLC, a national provider of products and services to the health and wellness and omni-channels markets. In his role, Matt leads the development of strategic partnerships with manufacturers and product developers. Creating customized solutions for partners has allowed for optimal success in sales, marketing and operational efficiencies. Prior to assuming his current role in 2017, Matt was Vice President of Sourcing for WBC Group, responsible for supplier relations. Matt is an experienced professional in the health and wellness markets with more than 11 years of experience in the industry. Matt holds a BA in Marketing from the University of Toledo.

Brad Moss

Product Labs

Brad is the CEO of Product Labs, one of the top Amazon Management Consulting companies in the world. His business experience has won him 3 entrepreneurship awards, including #1 Global Graduate Student Entrepreneur of the Year in 2012 and 1st place in Utah’s Student 25 in 2012. He spent over 2 years at Amazon as a Business Leader, managing the 3rd Party Seller Platform, which is used in 10 countries by over 2M merchants to serve more than 200M customers purchasing more than $60B (at the time of management). During his time at Amazon he also created the “Amazon Seller” Mobile App for 3rd Party Sellers, which went on to do BIG business for Amazon. Brad has his MBA from Brigham Young University.

Brian Harrington

New Digital Media

Brian is a born entrepreneur and credits his Dad and a great education at Penn State for his business acumen. He has extensive experience in the Electronic Retailing marketing industry, and has launched dozens of products reaching sales of nearly $100 million. He’s managed over 1,000 vendors, thousands of products, millions of customers, content production and marketing teams, throughout his successful career. He’s now focused on new digital media and how well it plays with DRTV marketing strategies.

Steve Mandell

Owner of Gameplan Entertainment

Steve Mandell is the owner of Gameplan Entertainment. Gameplan developed games for the NFL, MLB, CNN, Caesars Palace, and others. The games had nationwide distribution in Toys R Us, Wal-Mart, Target, Sears and other retailers nationwide and had received national recognition. As an entertainment attorney, entrepreneur and sports and entertainment marketing expert, Steve has negotiated more than 1,000 international and national agreements in media, licensing and brand development, estimating deals in excess of over One Hundred Million dollars. As an expert in licensing and brand and product development, Steve speaks at various entrepreneur conferences and pitch and investor events that have also included major entertainment and sports celebrities. He also works with major brands in product development for retail distribution and direct consumer branded programs with major corporate endorsement and sponsorships.

Bill Barlow

Strategic Branding Executive, Entrepreneur and Consultant

Bill Barlow is a highly accomplished Strategic Branding Executive, Entrepreneur and Consultant with more than 25 years of success in consumer products, technology and international marketing. Leveraging extensive experience launching and successfully creating television marketing and advertising campaigns, Bill has generated nearly $4B in consumer retail sales.He serves as a valuable asset for consumer product inventors and established companies seeking expert assistance with brand launch and global expansion. Bill is one of a handful of specialists to have physically visited every 24/hour live TV shopping channel around the globe. In addition, through his network of international distributors, he has sold products in every country in the world that has a television.

Pineapple

Kelly Coughlin

President | Kismet Consumer Product Group

For over two decades, Kelly Coughlin has worked as a publicist and strategist in the retail, consumer packaged goods, and healthcare industries. Her experience includes building national advertising and public relations/media platforms and campaigns, and high-profile individual management, including entertainers, athletes, physicians, Fortune 500 executives, sports organizations, national brands, and retail service providers. From 2007 to 2016, Coughlin worked as a partner in Tom Coughlin & Associates, a retail consultancy provider of business-to-business services between retail, consumer products goods, healthcare, and industry service providers. Ms. Coughlin was nominated as a 2016 “Up and Comer” under 40 in by South Florida Business & Wealth Magazine. She holds a B.A. in Communication from Boston College. In 2017, Coughlin co-founded Kismet Consumer Product Group and currently serves as President.

Pineapple

Mike Locker

Senior Vice President, Locker Innovations

Locker Innovations has a worldwide reputation as a trusted partner to inventors, entrepreneurs and business owners. For more than two decades, this forward-thinking, visionary firm has developed and facilitated customized solutions for partners to allow for optimal success. Mike Locker has fulfilled a pivotal role serving as a value-added asset for inventors, innovators, and established companies. In the past 10 years, Mike has been key to generating over 80 million dollars in sales revenue through a retail distribution partnership with Walmart. He has been essential to the development of a now active multi-million-dollar Amazon sales channel that currently serves ten countries with more to come. Mike has effectively leveraged his extensive experience in all aspects of the entrepreneurial world from guiding the development of strategic partnerships with manufacturers and product developers to consulting.

Contact

If you want to launch a product or service, highlight and raise awareness about a service, promote a cause, make an announcement, or have a story to tell, leave us a message. You’ll be amazed how we can leverage our expertise and proven services to exceed your expectations. On behalf of the team, we look forward to collaborating with you on your next BRTV media production.

Let’s make a connection!

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